Awareness Campaign
Reality Check
October 2022

A brief on screen time and its impact on daily life, focusing on how our daily lives are increasingly shaped by constant digital engagement. The project explores this dependency in a light-hearted way, turning an everyday habit into something reflective without moralising the behaviour.

Through QR codes placed in everyday contexts, people are gently redirected to a website with reminders and practical tips for taking breaks from screens, encouraging healthier digital habits.

People Who Made It Happen:
Nikki Atkeson · Motion Editing
Nathan Bafort · UX/UI Design
Billy Corveleyn · Illustration
Robin Kneepkens · Graphic Design
Merel Leernars · Art Direction