Unwritten Rules. 

This campaign is an ongoing passion project, inspired by my love-hate relationship with hostel life. It’s all about making those unspoken rules easy to remember, using humor and a bit of sass to remind you to be mindful of others.

The black-and-white design steps away from the usual bright hostel colors, creating a bold contrast that grabs attention. It’s a no-nonsense approach that reinforces the message without distractions, making the rules feel more direct and impactful.

❍ Campaign ❍  Illustration